Today the keyword is “purpose”. The need for companies to define a purpose that can be understood and, above all, credible to stakeholders, employees, customers, and the communities in which they operate. The scope, the purpose of Smartitaly is written in its name: we are standing by the companies and organizations in our country, which are building a better Italy with their business. What we do is make our communication expertise available to them to enhance, promote and protect the businesses that share our purpose.
Innovative services, deep knowledge of the great transitions’ issues (digital, green and generational) and our team’s diverse background are our added value.
This commitment to Smartitaly began with a desire to value young people, researchers and startups, to take the best of technologies and devise new forms of communication. We have been doing coaching work for numerous startups, often alongside hubs such as those at the Milan and Turin Polytechnics.
Smartitaly participated in the startup tables at the EXPO in Milan. Also in 2015, Smartitaly and Corriere della Sera designed and engineered a platform, GeniusLab, for Italian researchers, created in coordination with the IIT in Genoa led by current Minister Roberto Cingolani and leading Italian research centers. One of our founders, Andrea Prandi, served on the Digital Agenda, within a taskforce that reported directly to the Prime Minister’s Office.
Questo impegno per Smartitaly è iniziato dalla volontà di valorizzare i giovani, i ricercatori e le startup, di prendere il meglio delle tecnologie e ideare nuove forme di comunicazione. Abbiamo fatto un lavoro di coaching per numerose startup, spesso a fianco di hub come quelli del Politecnico di Milano e Torino. Smartitaly ha partecipato ai tavoli dell’EXPO di Milano dedicati alle startup. Sempre nel 2015 Smartitaly e il Corriere della Sera hanno ideato e progettato una piattaforma, GeniusLab, per i ricercatori italiani, realizzata in coordinamento con l’IIT di Genova guidato dall’attuale Ministro Roberto Cingolani e i principali centri di ricerca italiani. Uno dei nostri fondatori, Andrea Prandi, ha fatto parte dell’Agenda Digitale, all’interno di una taskforce che faceva direttamente riferimento alla Presidenza del Consiglio.
Smartitaly, through the homonymous association, also deals with children’s rights and the fight against cyberbullying. Together with the Association of Psychologists of Lombardy, it has organized several editions of the Milano Kids Festival involving schools, dozens of associations and thousands of families. The Milano Kids Festival has also been included within the Milan Green Week events, for its commitment to smart cities and environmental education.
A social sustainability initiative that shows our commitment in the direction of an ecosystem in which the company, a category to which both we and our customers belong, takes care of the surrounding environment, society and the well-being of people.
In 2017 Smartitaly and Andrea Prandi, together with Mauro Tedeschini and Massimo Degli Esposti, started Vaielettrico.it, a web portal dedicated to electric mobility that has become the benchmark in this field. Vaielettrico wants to contribute to the ongoing ecological transition by covering not only the topics of sustainable mobility, but also smartcities and energy supply. Here, too, we stand alongside those who want to innovate and improve the country also from an environmental point of view.
Vaielettrico is now one of the leading portals in the sector and has established itself as a platform for in-depth coverage of key issues for the ecological transition, particularly energy, with contributions at major national events in the sector and initiatives aimed at highlighting those who are contributing to this change in our country.
Nel 2017 Smartitaly e Andrea Prandi hanno dato vita con Mauro Tedeschini e Massimo Degli Esposti a Vaielettrico.it, un portale dedicato alla mobilità elettrica divenuto il punto di riferimento in questo settore. Vaielettrico vuole dare un contribuito di discussione alla transizione ecologica in corso trattando non solo i temi della mobilità sostenibile, ma anche delle smartcities e dell’approvvigionamento energetico. Anche in questo caso siamo a fianco di chi vuole innovare e migliorare il Paese anche dal punto di vista ambientale.
Vaielettrico è oggi uno dei principali portali del settore e si è affermato come piattaforma di approfondimento sulle tematiche chiave per la transizione ecologica, in particolare energetica, con contributi presso eventi di rilievo nazionale nel settore e iniziative volte a mettere in luce chi contribuisce a questo cambiamento nel nostro paese.
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