Founded in 2012 by Andrea Prandi, Smartitaly Communications is one of Italy's leading strategic communications firms. It is structured in four business units to provide its clients with innovative and increasingly specialized services. It is made up of a multicultural team capable of supporting companies for every need.

Andrea Prandi Founder and CEO

Andrea Prandi - CEO & Founder

Andrea Prandi is CEO and founder of Smartitaly. He is also among the founders of, Italy's leading online magazine for electric mobility. For 12 years he served as director of external relations and communications for Edison. He also directed communications for Merloni Elettrodomestici, Conad and Omnitel. He has been a RAI consultant and a member of the Government Mission Unit for the Digital Agenda. President of FERPI (Association of Italian Public Relations) from 2005 to 2007, he was a lecturer at the Catholic University of Milan for several years. Journalist since 1989, he began his career at Resto del Carlino.

Advisory board

Carmine Biello Chair Advisory Board

Carmine Biello – Chair

Executive Manager with significant c-level experience in leading national and international companies. Chemical engineer at Politecnico di Milano and MBA at SDA Bocconi, 30 years in the energy field, now at the forefront of the ecological transition.

Riccardo Capecchi Advisory Board

Riccardo Capecchi

Past Assistant to the Prime Minister for Institutional Relations, CEO of Poste Energia and Secretary General of AGCOM. Currently serves as Senior Advisor of the JOIN Group company and as Expert - technical structure of mission for MIT.

Sara Ranzini

She has led communications for Coca Cola, Expo 2015 and Facebook. He currently serves as Head Of Global Marketing, Communications and Global Relations for BC Hospitality Group - CIFF & Code Art Fair.

Luca Penati

He held management roles in agencies such as Edelman, Ogilvy and Weber Shandwick. He is founder of Penati&Partners, a modern branding, communications and marketing firm dedicated to solving strategic problems for companies of all sizes and industries.

Mauro Tedeschini

Giornalista, co-founder di, ha diretto diversi quotidiani e periodici, tra cui ‘Quattroruote’. Per 10 anni presidente del Museo Enzo Ferrari di Modena.


We believe in the dialogue between humanistic and technical-scientific culture. We are communicators, journalists, economists, engineers and designers.

Italian Network

The process of building your company's identity and visibility can be fast-tracked with our network.

We are a communications agency, but we are also publishers. We founded a specialized website,, led by a team of industry journalists who represent a reference point on sustainable mobility in Italy. We believe in the opportunity to lead the sustainable transition by supporting together with JOIN Group those who want to undertake a process of transformation into a benefit company or B-Corp. To support clients in Brand Identity development processes we have developed a collaboration with the design studio Vertigo. To ensure the highest quality even in the most complex digital projects, our Digital Media division is supported by the multidisciplinary team of Evolution People.

The Smartitaly ecosystem can also count on a solid presence in the social sphere, nurturing and monitoring more than 200 communities sensitive to sustainability issues followed by 2 million people.

International Network

The success of a brand or company in new markets is based on expertise, but above all on sensitivity in understanding and valuing local differences and dynamics as well as their role in the global context.

Therefore, we created a partnership with digital agency Bolt PR American consulting firm Penati and Partners. With the latter, in particular, the goal is to create a bridge between the two countries, facilitating market entry of Italian and European companies into the US.

But we have also built partnerships in France (Les Sémaphores Associés), Germany (IsarGold) and China (Xinhua News Agency), so as to help companies globally.


Contact us

we are here to make a customized proposal

    Strategic communications
    Il nostro impegno per Leonardo ha visto lo sviluppo di un progetto di rebranding, con la costruzione di un nuovo sito internet e l'accompagnamento del management aziendale su nuovi fronti di comunicazione interna ed esterna, con particolare focus sui contenuti digitali, la strategia SEO e la creazione di format studiati sia per i media che per i dipendenti (employer branding)
    Banca Generali
    Creazione Canali Social
    Banca Generali
    Abbiamo curato l’apertura dei canali social di Banca Generali definendone la strategia di comunicazione, il piano editoriale e realizzando operativamente i contenuti necessari per implementare il piano stesso
    Enel X
    Content strategy and community engagement
    Enel X
    Contribuiamo alla produzione e curiamo l’amplificazione di contenuti. Partecipiamo allo sviluppo di communities accompagnando Enel X nell’evoluzione della mobilità elettrica. Collaboriamo con Vaielettrico di cui siamo co-founder e con una rete di influencer per aiutare a promuovere un’informazione corretta contrastando le fake news.