{"id":2595,"date":"2018-05-10T15:00:02","date_gmt":"2018-05-10T15:00:02","guid":{"rendered":"http:\/\/www.smartitaly.it\/?p=2595"},"modified":"2018-05-10T15:00:02","modified_gmt":"2018-05-10T15:00:02","slug":"wow-samsung-summit-2017","status":"publish","type":"post","link":"https:\/\/www.smartitaly.it\/en_en\/wow-samsung-summit-2017\/","title":{"rendered":"WOW \u2013 Samsung Summit 2017"},"content":{"rendered":"<div class=\"field field-name-body field-type-text-with-summary field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p>Se non ci preoccupassimo di proteggere i nostri dati da eventuali attacchi esterni nella nostra corsa per la rivoluzione digitale, correremmo davvero un rischio enorme, per noi e per il nostro business. La ricerca deve procedere in entrambe le direzioni: innovazione tecnologica e <strong>cybersecurity <\/strong>devono procedere di pari passo.<\/p>\n<p>Per questo motivo, <strong>Samsung Italia<\/strong> ha dedicato al tema della cybersecurity l\u2019edizione 2017 del <strong>WOW \u2013 Wide Opportunities World<\/strong>, il business summit che Samsung tiene ogni anno. L\u2019evento non ha posto soltanto la sicurezza digitale al centro del proprio dibattito, ma si \u00e8 anche concentrato sull\u2019importanza dello <strong>smart working<\/strong>. Questo concetto viene definito come un nuovo approccio al lavoro che ponga al centro la persona. In questo senso, infatti, le nuove tecnologie possono essere utilizzate anche per superare i limiti fisici e temporali del mondo del lavoro, al fine di poter coniugare vita professionale e vita personale al meglio.<\/p>\n<p>In occasione del WOW 2017, Samsung Italia ci ha affidato l\u2019elaborazione del <strong>concept<\/strong>, per cui abbiamo coinvolto opinion leader, giornalisti, rappresentanti del governo, imprenditori e amministrazione pubblica. Sono stati scritti pi\u00f9 di 140 articoli, raggiungendo un totale di <strong>142 milioni di lettori<\/strong> e 2,7 milioni di impression su Twitter. Inoltre, grazie a questi risultati, il WOW \u00e8 stato inserito nella Top 10 dei trend topics.<\/p>\n<p>L\u2019evento, inaugurato con un benvenuto da parte di <strong>Carlo Barlocco<\/strong>, Presidente di Samsung Italia, ha visto importanti ospiti, tra cui Roberto Maroni e l\u2019On. Sergio Boccadutri. L\u2019appuntamento \u00e8 stato moderato dal giornalista <strong>Giuseppe De Filippi<\/strong> e ha visto <strong>Enrico Mentana<\/strong> nel ruolo di relatore.<\/p>\n<p>Per noi di Smartitaly, poter contribuire alla creazione e alla diffusione del WOW \u00e8 stata un\u2019esperienza di grande soddisfazione, che ci ha dato l\u2019opportunit\u00e0 di contribuire alla sensibilizzazione del tema della cybersecurity, che deve coinvolgere tutti i livelli. Infatti, come ha scritto Ferruccio de Bortoli, \u201cpu\u00f2 sembrare paradossale nell\u2019epoca della privacy inesistente in Rete che sia cos\u00ec diffusa l\u2019omert\u00e0 digitale. Ci si vergogna degli attacchi subiti, ledono l\u2019immagine aziendale, e si crede di ridurre i costi tacendo. In realt\u00e0 si diventa complici degli aggressori\u201d.<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Se non ci preoccupassimo di proteggere i nostri dati da eventuali attacchi esterni nella nostra corsa per la rivoluzione digitale, correremmo davvero un rischio enorme, per noi e per il nostro business. La ricerca deve procedere in entrambe le direzioni: innovazione tecnologica e cybersecurity devono procedere di pari passo. Per questo motivo, Samsung Italia ha dedicato al tema della cybersecurity &hellip;<\/p>","protected":false},"author":2,"featured_media":2596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-evolution"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WOW \u2013 Samsung Summit 2017 - Smartitaly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartitaly.it\/en_en\/wow-samsung-summit-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WOW \u2013 Samsung Summit 2017 - Smartitaly\" \/>\n<meta property=\"og:description\" content=\"Se non ci preoccupassimo di proteggere i nostri dati da eventuali attacchi esterni nella nostra corsa per la rivoluzione digitale, correremmo davvero un rischio enorme, per noi e per il nostro business. 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