In a rapidly changing world, we help you to interpret the change, staying relevant and appreciated by the market. We work with you to strengthen the personality of the company and products, the reputation of management, and the bond with the territory.We carry out this process with respect for your values, creating new connections with stakeholders, and making you more attractive to customers.
Innovation and sustainability are the ingredients on which we can build a new vision of the future.
We create, design, and implement communication strategies to establish a solid relationship with consumers and stakeholders, in line with the corporate culture and its business objectives. Using multiple channels, we guarantee our clients a narrative capable of achieving consensus and building credibility in the market.
Based on the position that the company aims to achieve in the market, we help management to develop the most effective messages and information for different media by building ongoing relationships with journalists and those whose influence continues to be crucial because of their credibility with customers and institutions.
Networking is an essential tool for building consensus. We identify and select media, influential opinion leaders, companies, institutions, and citizens, at local and national levels, to create a network of targeted contacts relevant to the objectives of our customers, and we maintain constant and dedicated relationships with them.
To make corporate communication even more effective, we organize training courses for management and employees on media training, digital communication, digital marketing, public speaking, and storytelling.
We deal with news creation, their dissemination, and online amplification through proprietary platforms or partners with which we have made commercial agreements (Native Advertising), but also through communities on social media (Facebook, Linkedin, Twitter, Youtube ...). In this way, we can reach a large number of users, guiding their perception and moderating their comments. We work on the creation of display and video display campaigns, on the generation of SEO texts and the management of social media.
The simultaneous use of different tools (texts, graphics, images, animations, and sounds) is essential to communicate effectively. Particularly, videos are a powerful option to tell the Brand History or convey information. A one-minute video has the same communicative effectiveness of approximately 1.8 million words (Forrester Research Source). We offer our customers video projects designed to be published and to be viralized on websites and social media. We take care of both the creative and operational phases (script production, shooting, editing ...).
We believe that sustainability is the key to ensuring the well-being of humanity and the planet. We offer consultancy to align staff and corporate business objectives with the Sustainable Development Goals defined by the UN, identifying the most appropriate strategy and tools (Sustainability Report) to carry out this process. Sustainability allows managing a company more efficiently, increasing profitability, and improving its reputation on the market. We help you define the most suitable green indicators and actions for your needs (for example by changing the work environment thanks to smart working).
We design and prepare events intended to generate involvement, interactivity, and sharing. We work together with the client on the concept, creativity, and engagement. We collaborate with the best professionals in the field, but also with innovative startups that are part of our network. We then transform these offline moments into opportunities to create online content (videos, photos, texts ...) and to build a storyline.
We support entrepreneurs and managers in enhancing their brand by helping them to choose the most suitable content for various channels (Linkedin page, Twitter account, other social media platforms, personal & corporate website channels ...) and supporting them in building strategic relationships with the media, institutions, associations, opinion leaders and decision-makers.
We help companies obtain public consent and improve their image and their management. We work in the creation of communication plans dedicated to specific targets (local communities, media, political decision-makers, opinion leaders, institutions ...) to enhance awareness and reputation levels. To speed up the process, we can use proprietary networks and communities such as Buongiornalismo.net and Vaielettrico.it.
In the last 20 years, we have worked with companies belonging to particularly critical sectors, such as energy, telecommunications, transport, and so on. Only companies prepared for crisis management can minimize the damage to their image. We apply the best intervention practices, adapting them to the sector, corporate culture, and management. We try to turn critical issues into opportunities for improvement.
It is people who make companies. That’s why they all must recognize themselves within the structure, its values, and mission. Together with the management, we define the contents and the most suitable channels to transmit the corporate culture, intending to improve the level of satisfaction of employees and their commitment to achieving objectives.
We put our experience at the customer's disposal,
we work as an in-house team maintaining the freshness of the ideas of those who are left contaminated by new stimuli and ever-changing technologies every day.
